Melanie Dreser10 Books for 2020Reading more is one of your 2020 resolutions? Is continuous learning inspiring you to dig into new topics? Do you want to expand your…Mar 2, 20201Mar 2, 20201
Melanie DreserBecoming a Board MemberIn this post, I’ll share my reflections on how I ended up on the board and how I see my role on the board.Jan 8, 20201Jan 8, 20201
Melanie DreserCan a dentist experience be delightful?About 3 years ago I had a toothache. I just moved to Berlin and didn’t have my own dentist yet. But thanks to google, I could look for a…Jan 10, 2018Jan 10, 2018
Melanie DreserDesign Thinking is Dead. Long live innovation!Design Thinking has for years been a regular feature at countless conferences. It has been referenced in even more articles and books…May 23, 20173May 23, 20173
Melanie Dreser5 Ways to Deal with Corporate ClientsMany of my peers in the creative industry work mainly with start ups or mid-sized clients. More than once when meeting up they asked me…Sep 6, 20161Sep 6, 20161
Melanie DreserSpicing up Focus GroupsWhen developing new products and services qualitative research should play an important role in the creation process. I love learning…Feb 15, 2016Feb 15, 2016
Melanie DreserinSelf-Driving CarsThe Future of Urban Mobility“In the end cities are for people. It is not about designing for machines or technology. We should start with people.” (Kent Larson)Feb 11, 20161Feb 11, 20161
